Building Your Business Online and Off

Quick question: Are you in business to succeed or fail? In today’s world, if you are not online with your business, there is a good chance you will fail. The world is changing, and you need to change with it. I have been in business for over 40 years and have seen the business environment change dramatically. I have seen many older businesses fail because they were unwilling to change. I have told many people about the same scenario; today, they are gone. Unfortunately, too many business people wait until they are on their way out to realize they need an online presence. They want the cheapest website they can get or attempt to build a social media presence. However, it would be best if you were everywhere today to protect yourself from your ever-changing customers in the future.

I have seen many people in the construction trade who say word of mouth keeps them busy; what happens when that stops? It always does, and then you want to build a new circle to draw business from, whether it is a larger regional area or a new local company that does not know your referral circle. When thinking small, you will always be small; fortunately, when you feel larger, you can still stay small. What does this mean? Well, simply put, when you cannot keep up with your business, then raise your rates and keep your business small if you do not want to grow. If you do a job well, then your work will speak for itself, and there will always be people who will pay to get quality.

Every business should have a website. It would be best if you decided whether you want a website that is a business card or one that brings in business. Let’s talk for a minute about a business card website, which is the majority of websites out there. Some websites look great, but does that mean anything if you have no visitors? I have given up trying to explain this concept to people because, honestly, if you do not understand the need to have a website, you do not understand the need to rank your website for local and regional searches. For this reason, I concentrate on my rankings for my directories, which include NREAST.com and PanTravels.com. I have added the ability to have page ads on any of my sites, which would also include BuckeyeAds.com and Bakersmotel.com.

Let me explain a bit more about what a Page Ad is and why it is a good, cost-effective option if you do not want to spend the money on a website. Our Page Ads are on a website that already has a good ranking so that your page will be seen and indexed within a week, as opposed to a new website that could take up to a couple of months or more, depending on what business sector you are in and how many people are vying for local or regional rankings. Of course, only those who have correctly optimized their website are competing for rankings. The rest are not even competing. We offer the creation of Page Ads through our design business, GUDesigns.com, so if you want your business to be noticed quickly, I recommend page ads. We will optimize your page ad for high rankings locally and regionally, which is the quickest and most cost-effective way to get noticed online.

Also included with a Page Ad is a directory listing on NREast.com if your business is located on or near the National Road at no extra cost. If you are not on the National Road, we will give you a free premium listing on BuckeyeAds.com, so either way, we are providing you a great deal to build your business quickly. These page ads will also be linked to your website if you have one.