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Business Marketing for the National Road: The National Road, America’s first major highway, holds a storied legacy that intersects commerce, culture, and history. Business marketing along this iconic route taps into its rich narrative, drawing on tales of westward expansion and the road’s enduring role as a conduit for trade and exploration. Modern businesses leverage this legacy, combining nostalgia with contemporary relevance, offering travelers a blend of historic charm and modern amenities, making the National Road not just a passage, but a destination in its own right.
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